Landed another exciting new project today, with a large international shop. We'll be setting up Magento BI to scan the shop data, check the data quality and get some first reports of course. Later we will create advanced analytics for customer segmentation and forecasting for stock. Finally we will create self-servicing BI (Business Intelligence) by tools that users can drill down into the data and by hands-on training of the tools.
Are you in the eCommerce business? No doubt you have a lot of data. From transactions, web statistics, CRM and so on. How do you go about getting the right information at the right time from all these different data sources? It could sound like a complex task that you are not looking forward to. Let's look at the steps you can take to easily start rocking your data!
The most important job to do is getting the data sources connected, to make relationships and links between your data. Since a lot of that data is fragmented over different tools, systems and databases, it looks like a huge task to get a consolidated view on your ecommerce store(s). And that's a shame because your gut feeling as an ecommerce entrepeneur is great, but the growth of your business can improve a lot by data-driven strategies.
So…how do you start with all that data and get actionable insights?
There's a lot to do about big data, but how does that affect e-commerce store owners?
Ecommerce is moving so fast, you can not trust on your instincts alone anymore. You need facts and trends that slice and dice your business in order to grow faster.
More customers are needed to grow your store. Acquisition of customers is an important business strategy. Insights into channels and campaigns will help you with the best ways to attract and acquire new customers.
Jan Brooijmans, data analist, consultant & owner FocusFWD.